Company Name: Fline
Location: Belgium, Europe
Industry: Technology and Innovation for Road Safety and Prevention
Established: 2019
Company Size: <50
Odoo Users: <30
Hosting Type: On premise
Apps: Manufacturing, Sales, CRM, Forms and customized app for fleet management + Project and Accounting in the future
Founded in March 2019 by Adelin and Zachary, Fline is a company dedicated to promoting responsible alcohol consumption and road safety through innovative technology. Following a personal tragedy related to drunk driving, the founders developed an interactive breathalyzer device to make alcohol testing accessible in venues where alcohol is served. The goal is to raise awareness and encourage safer consumption habits.
The company’s mission is to provide cutting-edge prevention tools that shape a more responsible world. With a commitment to impact, innovation, and flexibility, Fline partners with communities, businesses, and public institutions to create safer environments. In 2023, they expanded their impact with a new sustainable media platform that delivers targeted messages through their breathalyzer devices network.
The complexities of using standalone systems
Before implementing Odoo in 2023, Fline faced some major operational challenges. "One of the primary issues was that we often had to reinvent the wheel when it came to managing our processes. Instead of relying on an integrated solution, we were using multiple standalone systems, which resulted in inefficiencies and a lack of cohesion", states Zachary Roland from Fline.
While functional, their custom-built system was however time-consuming and expensive to maintain and lacked scalability. Over time, software updates, bug fixes and compatibility issues emerged and became increasingly challenging to manage. As a result, the company was not able to fully deploy its wings and grow as fast as it could…
Centralizing processes within an integrated solution
From the moment the decision was made to opt for a fully integrated software, Fline was set on adopting Odoo as its business solution. With its entirely built-in platform, Odoo could dissolve the roadblocks holding the company back and allow it to scale. With its modular structure and the ability to add apps as the company grows or even customize them (like Fline’s Fleet Management app), it was an immediate fit.
Implementing Odoo’s software was remarkably smooth. From the start, Fline integrated with ease the key apps they needed, out of the box, including Manufacturing, Sales and CRM. With future plans to deploy Project Management and Accounting, Fline is set on streamlining its operations.
One of the highlights of implementing Odoo was tailoring the platform to the unique business processes of the company, integrating custom applications easily, without excessive complexity.
Furthermore, in terms of change management, employees benefited from efficient training sessions and quickly mastered the system thanks to its intuitive and user-friendly design. The smooth transition allowed minimal disruption to the daily operations of Fline.
All of the data, one single platform for greater results
The most significant change Odoo brought to Fline’s business operations was centralizing all the information within an all-in-one software. Their team managed to reduce the need for frequent meetings as all the data they need is now shared, accessible and updated in real-time. It allowed them to streamline communication as well as overall processes, reducing unnecessary back-and-forth.
Fline made the most of the transition to Odoo’s fully integrated platform, taking advantage of the following:
Eliminating the need to reinvent the wheel
Streamlining processes by up to 30% through ready-to-use modules integrated to a single platform
Increasing the overall sales performance by 15% thanks to better data access and reporting capabilities
Allowing long-term scalability and stability
Optimizing time-management and investing the 20% of weekly hours saved on strategic tasks
Facilitating maintenance thanks to regular updates and support
Benefiting from the flexibility and support of Odoo whenever needed
Transforming the operations to increase performance and save time
The all-in-one integrated and customizable platform Odoo offers has allowed Fline to transform the way employees operate. As a result, the team now can work more efficiently, offering better results and higher performance.
Indeed, increasing efficiency as well as productivity by up to 30% and saving around 20% of the weekly operational hours allowed Fline to focus on growing the business with a 15% increase in the overall sales performance. No more time lost on managing complex systems, Fline benefits today of a boosted efficiency with measurable improvements across all operations.
