WhatsApp is a top of mind for most people when exchanging contacts or seeing phone numbers in advertisements. No wonder, this app has been downloaded over 10 billion times from the Google Play Store.
From fun stickers to video calls with screen sharing, WhatsApp offers it all. But that’s not all—WhatsApp also has WhatsApp Business, an app specifically designed to meet the communication needs of businesses, from small businesses (SMEs) and online stores to big chains.
With this app, WhatsApp becomes more than just a communication tool.
napocut: 20 Years in Business, 5 Years of Transforming with OdooKey Features of WhatsApp Business 🔑
Business Profile
Provide complete information about your business so customers can trust and know that you're a legitimate business.
Auto-reply Text
Send a welcome message when customers first chat or when you’re offline.
Customer Labels
Organize customers by status, order type, or other needs. It helps keep everything neat.
Quick Replies
Save frequently used messages and send them with a shortcut. Super practical!
Catalog
Create a product gallery directly on WhatsApp. With just a click, customers can see the name, price, and description.
Statistics
Track how many messages have been sent, received, and read.
How to Set Up WhatsApp Business ⚙️
Creating a WhatsApp Business account is easy. Here are the quick steps:
1. Download WhatsApp Business
Available for free on Google Play Store or the App Store.
2. Register Phone Number
You can use a new number for your business or the one you’ve already used for regular WhatsApp (note: it will automatically switch to WhatsApp Business).
3. Complete Business Profile
Add:
- Business Name
- Short Description
- Address
- Operating Hours
- Website (if applicable)
4. Add Your Catalog
Create a catalog like a storefront directly in the app. Customers can view your complete products without asking one by one.
5. Use Automation and Labels
Set up automated replies and categorize chats by labels like "New Customer," "Payments," or "Order Completed."
ERP: What It Is, Why It Matters, and How Businesses Use ItRegular vs Business WhatsApp
Aspect | Regular | Business |
Purpose | Personal/non-commercial use | Business communication: sales, services, promotions |
Branding & Credibility | Doesn’t display business identity | Complete business profile for a more professional look |
Account Type | No official verification | Can be verified (green check via API) |
Broadcasting | Only to contacts list | Can use labels for targeted broadcasts |
Business Tools Integration | Cannot integrate | Can integrate with CRM, chatbot, and more |
How WhatsApp Business Connects with Business Tools
Integrating WhatsApp Business with ERP like Odoo enables automated and organized communication with customers. For example:
- When a new order is placed in the ERP system, a notification can be sent to the customer via WhatsApp.
- When the shipping status changes, WhatsApp can automatically send an update.
- All chats from WhatsApp can directly flow into Odoo’s CRM, Helpdesk, or Sales modules.
In addition to the examples above, there are many more benefits of integrating WhatsApp Business with Odoo. No more switching between apps; everything related to your business can be managed from one place.
This integration helps businesses respond faster, reduce manual errors, and provide a more personalized and efficient customer experience. Don’t miss out—give it a try now!
