Company Name: Al Mawashi
Country: UAE
Industry: Manufacturing/Maintenance, F&B
Main Apps: Sales, Inventory, Manufacturing, Purchasing.
Number of Odoo Users: Users
Odoo Customer Success Manager: Sali Selin A Nazer
Odoo Implementing Partner: Appsgate Information Technology
For over four decades, Al Mawashi has been a leading name in the livestock and fresh meat industry. With operations spanning across the UAE, Kuwait, South Africa, and Australia, the company has been supplying high-quality red meat since 1973. As the largest red meat supplier in the UAE, Al Mawashi sought to modernize its processes, improve efficiency, and streamline its operations. That’s where Odoo came in.
Challenges Before Odoo
Before implementing Odoo, Al Mawashi faced several operational challenges:
- Manual data entry and tracking using Excel sheets, leading to inefficiencies.
- Limited visibility over procurement, slaughterhouse operations, and inventory management.
- Time-consuming invoicing that took 4 to 5 hours every morning.
- No cloud-based solution, making remote work impossible during the COVID-19 pandemic.
With multiple branches and complex processes, the company needed an integrated system to manage procurement, manufacturing, inventory, sales, and customer transactions seamlessly.
How Odoo Transformed Al Mawashi’s Operations
1. Automating Procurement and Inventory Management
Al Mawashi now utilizes the Odoo Purchase module to streamline procurement. The company tracks incoming livestock, slaughtered stock, and remaining inventory in real time. The Manufacturing module ensures that once livestock is processed, it moves efficiently into the warehouse, eliminating the need for error-prone Excel sheets.
2. Faster Sales and Order Processing
By integrating Odoo’s Sales, Inventory, and POS modules, Al Mawashi drastically improved its sales operations:
- Sales orders are processed instantly, with invoices printed and sent automatically.
- Orders are linked directly to the warehouse, ensuring quick delivery.
- POS integration in butcheries, showrooms, and restaurants allows for accurate sales tracking.
- Van sales tracking ensures mobile transactions are properly recorded.
3. Cutting Invoice Processing Time by 80%
Previously, generating invoices took 4-5 hours every morning—a process that has now been reduced to just one hour or less with Odoo. This efficiency allows the team to focus on higher-value tasks instead of being bogged down by administrative work.
4. Enabling Remote Work & Cloud Access
During the COVID-19 pandemic, Al Mawashi’s previous software required employees to be physically present to manage operations. Odoo, being a cloud-based solution, allowed sales teams to process orders remotely, with warehouse teams fulfilling them seamlessly.
5. Future-Proofing with Automation
Looking ahead, Al Mawashi is focused on further automation through Odoo. The company plans to:
- Implement self-service ordering via the Odoo Customer Portal, allowing customers to place orders directly.
- Automate more processes to improve operational speed and accuracy.
The Verdict: Odoo is a Complete Solution
When asked to describe Odoo in one word, Al Mawashi’s Head of Operations, Ali Ahmad Ali Farah, responded:
“Complete.”
Odoo has provided a fully integrated solution that has optimized every stage of their business—from procurement to sales, inventory, and customer management. Al Mawashi’s story is proof that the right technology can transform even the most complex industries.
For businesses in livestock, food supply, or any industry requiring robust operational management, Odoo offers the tools needed to streamline workflows, improve efficiency, and drive growth.
