Location/Region: St. Pete Beach, FL
Industry: Retail and Consulting Services
Apps implemented: Invoicing, CRM, Sales, Field Service
Software
Replaced: QuickBooks
Company size: 5-10
Hosting type: Odoo online
Coastal Carwash Services, based in St. Pete Beach, Florida, is a company led by Michael Barbrow. He grew up with a family that owned, operated, manufactured and sold car wash chemicals and equipment.
Raised in the business, Michael has done it all, from blending chemicals to managing installations as a teenager. Today, he specializes in selling, servicing, and installing carwash equipment and is an official Turtle Wax Pro distributor in Florida.
With decades of hands-on experience, Coastal Carwash Services has built a reputation for delivering high-quality solutions tailored to carwash owners’ needs. The company provides a comprehensive range of services, from equipment sales installation and maintenance to chemical supply and consulting. Unlike competitors backed by private equity firms, the company works with a personal touch.
“If you're trying to buy a carwash, you'll never talk to the president or CEO of my competitors. But I answer my phone seven days a week, 20 hours a day.”
Bumps in the road led to Odoo
Before adopting Odoo, Michael relied on disconnected systems, using QuickBooks for accounting and a separate CRM for customer management. This led to inefficiencies, duplicate data entry, and raised security challenges. The manual process also made tracking leads and managing sales pipelines cumbersome.
"QuickBooks didn’t provide the flexibility to customize employee access for invoicing. I needed a solution that would allow my team to handle invoices efficiently without exposing sensitive business data," he says.
Michael discovered Odoo through a supplier and was drawn to its ability to integrate all business functions seamlessly. "I was initially looking for a CRM, but Odoo does everything in one system and auto-populates data across processes," he says.
Three key aspects of the transformation
- Automate Workflows: Leads seamlessly convert into opportunities, sales, and invoices, reducing manual data entry.
- Integrate GPS Tracking: Service tickets are generated on-site, with real-time proof-of-service documentation and invoicing.
- Save Time: "What used to take 30 minutes per transaction now takes about 10".
"With Odoo, I can visually track my customer base, leads, and potential clients. If I’m heading to Tallahassee, I can plan visits to multiple carwashes in the area instantly."
Scaling for the future
Michael has ambitious goals for Coastal Carwash Services, and with Odoo's integrated solutions, the company is set to streamline operations, save time, and focus on growth, ensuring top-tier service in the competitive carwash industry. In fact, while he previously covered the entire Southeast, Michael has now refocused operations solely on Florida to ensure a higher level of service.
"We expect to almost quadruple our annual sales due to changes in the way we operate and the addition of Turtle Wax Pro. Odoo will help us scale efficiently."
Businesses of all sizes and industries face challenges in managing their operations efficiently. Just as Odoo is helping Coastal Carwash Services optimize its workflow and scale its business, it can provide a comprehensive solution tailored to your company’s needs.
