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NB Global Imports: A legacy of craftsmanship and sustainability

Location/Region: Chicago, IL
Industry: Handcrafted wholesale 
Apps implementedSalesPurchaseInventory, Invoicing, CRM 
Software Replaced: In-house software
Size of the company: 6 
Hosting type: Odoo Online


NB Global Imports, a woman-owned wholesale business specializing in handcrafted home storage products, has built a reputation for high-quality, customizable solutions. With a commitment to sustainability, the company sources materials from Vietnam, Nepal, Bangladesh, Thailand, and China, ensuring ethically made and durable storage solutions. However, as the company grew, outdated software systems became a bottleneck, making operations cumbersome-until they discovered Odoo.

Founded by industry veteran Natasha Bergl, NB Global Imports emerged from her 28-year passion for creating premium storage solutions. Having worked extensively in the industry, Natasha saw an opportunity to establish her own company and launched NB Global Imports in early 2024. The business quickly gained traction due to its dedication to quality and long-term supplier relationships, some of which span over two decades.

NB Global Imports stands out by offering tailor-made storage solutions that are never duplicated for different customers. By customizing every product, the company ensures that each client has a unique offering, providing a competitive advantage in the market. Their best-selling products, closet and storage organizer bins, made from jute and rattan, have capitalized on the growing trend of home organization.

"We believe that storage solutions can truly transform a home. Our mission is to offer beautiful, sustainable, and functional products that enhance everyday living."

Natasha Bergl
CEO of NB Global Imports.

The struggles of an outdated system




Before switching to Odoo, NB Global Imports relied on an in-house software system that was outdated and no longer supported. The software, which was primarily used for inventory management, product databases, and pricing, was increasingly inefficient and lacked scalability.

Managing a growing product line became challenging, and the system’s archaic nature meant that Natasha and her team often had to rely on spreadsheets, which resulted in frequent manual errors and inefficiencies. Searching for a better solution, Natasha consulted a tech-savvy friend who researched available options and recommended Odoo.

"Our old software was extremely outdated and no longer supported. We needed something that could grow with us, and Odoo provided exactly that."

Natasha Bergl
CEO of NB Global Imports.

A new era of efficiency with Odoo


NB Global Imports' transition to Odoo marked a turning point. Natasha’s friend, who recommended Odoo, believed that its customizable modules would be a perfect fit for the company’s needs.

Since implementing Odoo, Natasha and her team have streamlined multiple processes:

 Contacts: Centralized all customer and supplier information, making it easier to manage relationships.

 InventoryAllowed seamless tracking of product details and order placements, ensuring real-time visibility.

 Purchasing: Linked directly with inventory, simplifying the procurement process.

The transition to Odoo has led to significant operational improvements. Natasha highlighted a major change in pricing management, which was previously formula-driven and error-prone. Now, pricing calculations are automated within Odoo, reducing manual input and ensuring accuracy. Additionally, tasks that once required multiple spreadsheets and hours of work can now be completed in a fraction of the time with Odoo’s intuitive interface.

"One of the biggest benefits is knowing that our information is safe and that the software will continue to be developed and improved.”

Natasha Bergl
CEO of NB Global Imports.

Scaling up with Odoo


Looking ahead, NB Global Imports plans to expand its customer base while diversifying its product range to include more home accessories. The company aims to maintain a select group of vendors, ensuring strong and efficient supplier relationships, and, while currently focused on the U.S. market, NB Global Imports is exploring expansion into Europe and Australia, further broadening its reach and opportunities.

Additionally, NB Global Imports is eager to explore more Odoo functionalities, particularly the CRM module and calendar integration, to streamline daily operations and centralize all business activities in one platform. The company has already begun migrating tasks to Odoo to enhance efficiency. 

NB Global Imports' success story highlights the transformative power of Odoo for small and growing businesses. Whether you need to streamline inventory, automate pricing, or centralize customer data, Odoo offers scalable solutions tailored to your needs. Discover how Odoo can revolutionize your operations today! 

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