Mimar Group
Company Name: Mimar Group
Country: Egypt, UAE, KSA, Iraq, Qatar
Industry: Engineering consultancy
Main Apps:Full integration
Number of Odoo Users: 166
Odoo Customer Success Manager: Amir Mourad
Odoo Implementing Consultants:CDS Solutions
When Mimar Models Egypt, a key branch of the larger Mimar Group, faced operational challenges in its engineering and product-based divisions, they turned to Odoo for an integrated, agile solution. Sherouk Shehab, General Manager at Mimar Models Egypt, shares her story of transformation—from isolated workflows to a unified, strategic, and engaging company environment.
About Mimar Models Group
Mimar Models Egypt is part of the renowned Mimar Group, whose headquarters are in Sharjah, UAE. With over 27 years of history, the group spans multiple industries such as engineering (including architecture, structural design, and MEP) and architectural model making. Today, the group operates in countries across the MENA region including Egypt, UAE, KSA, Qatar, and Iraq. While not all branches started simultaneously, the engineering sector was the pioneering division of this multi-faceted enterprise.
The Challenges: Islands of Operation
Before adopting an ERP solution, Mimar Models Egypt grappled with a fragmented operational structure. Sherouk recalls how departments functioned like isolated islands—each resembling an octopus with multiple arms working independently. This lack of integration led to:
- Fragmented Communication: Departments were not aligned, with each team operating under its own vision.
- Inefficient Reporting: Project management struggled to issue reliable reports or assess project profitability, largely due to manual processes and a deficiency in actionable data.
- Internal Conflict: Without shared leadership and unified processes, delays were common, and employees often found themselves blaming one another for operational hiccups.
These challenges not only hampered efficiency but also affected the overall morale and strategic direction of the organization.
The Odoo Revolution: Embracing Agile Management
The turning point came with the implementation of Odoo. Sherouk emphasizes that the true power of Odoo lay in its support for agile management—a shift that required a complete change in mindset. More than just software, Odoo was introduced as a holistic concept by their implementation partners. This new approach helped the team to:
- Align Under a Common Vision: With Odoo, every “arm” of the company was connected to a central, unified system—much like a nervous system synchronizing every part of a living organism.
- Enhance Reporting and Data Trust: Automated processes replaced manual data handling, leading to more accurate and trustworthy reports that informed better business decisions.
- Foster Collaboration: Tools like the mobile application, which evolved significantly over time, made processes such as applying for time off and managing timesheets easier. This reduced reliance on informal channels like WhatsApp, enhancing both privacy and confidentiality.
Sherouk explains, “I leveraged my experience in implementing Odoo in the engineering sector, and it transformed the way we operate. It no longer feels like I’m just working in a company—it’s like playing a strategic game where every decision is aligned with our growth goals.”
Innovative Modules for a Modern Workforce
Odoo didn’t just stop at streamlining existing processes; it introduced a range of modules that enriched the company culture and operations:
- Knowledge and Discuss: New tools that fostered better internal communication and knowledge sharing.
- Lunch Module: Innovative features that benefit employees, promoting a better work-life balance.
- Mobile Application: A game-changer for on-the-go management, the mobile app has been widely adopted, making processes more accessible and user-friendly.
These features have not only enhanced operational efficiency but have also encouraged a more collaborative and engaging work environment.
For Mimar Models Egypt, Odoo has been more than just an ERP system—it’s been a catalyst for change. By integrating all facets of their operations into one cohesive platform, the company has moved from isolated operations to a well-connected, agile, and strategic entity. Sherouk Shehab encapsulates this transformation perfectly: “Odoo is like a nice company game,” where every employee is part of a unified effort toward success.
Mimar Models Egypt’s journey is a powerful example of how embracing technology and agile management can overcome traditional challenges, leading to a more efficient and dynamic business environment. If your business faces similar hurdles, it might be time to explore how Odoo can help you turn operational challenges into strategic opportunities.
