Coffee Complex
Company Name: Coffee Complex
Country: KSA
Industry: F&B
Main Apps:Repair,Purshase
Number of Odoo Users: 55
Odoo Customer Success Manager: Tarek Balkis
Odoo Implementing Consultants:Mohammad Alzeer, Omar Alieh
Running a coffee supply and equipment business often comes with the challenge of juggling many moving parts—from inventory and purchasing to sales, service, and financial management. Coffee Complex, based in the Middle East, specializes in providing top-quality products and services to coffee shops and restaurants. As they grew, they found themselves struggling with outdated systems that couldn’t keep pace with their expanding needs.
Meet Ayub Alay, General Manager at Coffee Complex
“My name is Ayub Alay, and I am the General Manager of Coffee Complex. I oversee the entire operation of the company, ensuring that the coffee shops and restaurants we serve receive the best products and services available.”
The Challenges
- Limited Data Accuracy
Coffee Complex relied on older systems that made it difficult to track data accurately. Inaccuracies in sales, inventory, and finances hindered growth and created inefficiencies. - Fragmented Operations
Multiple software tools meant disconnected workflows for inventory management, maintenance, and sales tracking. This fragmentation made it challenging to keep up with day-to-day operations and long-term planning. - Maintenance Management
Coordinating repairs and maintenance services alongside sales was cumbersome. Linking maintenance operations to customer data and sales records was a constant struggle.
How Odoo Helped
- Enhanced Data Accuracy
“Odoo has helped us significantly in effectively monitoring our revenue,” says Ayub Alay. By unifying all data in one system, Coffee Complex can now track sales, inventory, and finances with greater precision. - Unified, Integrated System
Odoo’s wide range of specialized apps and modules made it possible for Coffee Complex to manage everything—purchasing, sales, and maintenance—under one platform. With Odoo, they no longer have to jump between different tools or worry about misaligned data. - Streamlined Maintenance Operations
Linking maintenance services to sales data is now seamless. “We had challenges in managing maintenance operations and linking them to sales,” Ayub explains. Thanks to Odoo, Coffee Complex can easily track each repair request, schedule services, and maintain accurate records for future reference. - Improved Operational Efficiency
By consolidating multiple processes into one integrated solution, Coffee Complex saves time, reduces costs, and delivers better service to clients. “No other software was able to support all our scopes of services,” Ayub adds.
One Word to Describe Odoo
“Accurate operation management.”
Conclusion
For Coffee Complex, Odoo became the single source of truth for all their business operations. By unifying their processes—purchasing, sales, inventory, maintenance, and financials—into one user-friendly platform, they overcame the challenges of fragmented data and limited visibility. Their success story stands as a testament to how Odoo can empower businesses in the MENA region (and beyond) to operate efficiently and scale confidently.
