Company Name: Plaisirs Fruités
Location: France, Europe
Industry: Retail
Established: 2024
Company Size: <30
Odoo Users: <30
Hosting Type: Online
Apps: Inventory, Website Builder, eCommerce, Contacts
Plaisirs Fruités is a sex toys web-shop that entered the French market in May 2024. The goal is to make sexual pleasure accessible to everyone, regardless of the gender, the orientation, the sexuality or the lifestyle. In order to be launched successfully, the company needed a powerful e-commerce platform to sell the products, and a steady inventory module to track the stock.
Creating a business to address a need observed on the market
Before launching Plaisirs Fruités, Nicolas, the founder of the company, made several observations regarding the sex toys market in France:
Costly products: Sex toys are expensive and therefore, often unaffordable for the younger generation discovering its sexuality.
Online buying preference: Physical stores are not that popular for sex toys, with customers who prefer ordering online this kind of product.
Variety of choice: There is a huge online array of sex toys, which often makes it difficult to know which one to buy - especially for young people.
The idea of creating a website making sex toys accessible, fun and affordable to everyone slowly emerged. The specificity is that Plaisirs Fruités provides colorful and inclusive products that can adapt to every person curious to explore sexuality and masturbation.
Launching a website made easier thanks to a powerful software
During the business creation, Plaisirs Fruités’s founder tried a few softwares, such as Wix, Shopify and Odoo. Wix has been rejected as it does not include a powerful SEO tool, and same goes for Shopify as it is more expensive and does not allow the company to manage every step of the order.
Odoo has been the chosen solution as it was answering all the current needs - and opening the door for more applications to integrate later on as the business grows. The software offers the possibility to create a beautiful website optimized for search engines, without the need to have specific technical skills.
Nicolas spent around a year doing self-learning, watching videos on Odoo’s YouTube channel, in order to get to know and master the system and create the website before its launch. Facing some technical difficulties, the internal teams at Odoo came in to help solve the complexities and bugs occurring to make sure the website launch would be a success.
Thanks to a clear and easy-to-use interface, Plaisirs Fruités was officially born in 2024, with an online e-commerce platform launched in May.
More visibility, and more orders with Odoo’s e-commerce platform
Being simple as well as complete, Odoo’s solution has been an essential part of the launch of Plaisirs Fruités online shop. As a brand new business, it is growing step-by-step, gaining more and more visibility as well as orders.
Nicolas truly appreciates how easy it is to manage the e-commerce platform thanks to the wide range of features that Odoo offers. In about one hour, he can create a complete, detailed and beautiful page showcasing a product with pictures, description and all the necessary data. All that optimized for search engines thanks to a SEO tool designed to achieve great results.
In the few months after the e-commerce platform launch, Plaisirs Fruités has registered its first orders, and manages them quickly and efficiently thanks to Odoo’s interface. The goal for the months and years to come is to keep working on improving the website in order to gain visibility, to increase the amount of sales and to make the business grow.
