Location/Region: Ontario, CAN
Industry: Agriculture Technology
Apps implemented: Sales, Social Media, Email Marketing, HelpDesk, Accounting, Employees, Inventory
Software
Replaced: Salesforce
Company size: 5 + contractors
Hosting type: Odoo online
AG Business & Crop has been at the forefront of agricultural innovation, providing cutting-edge soil sampling and drone technology across Canada. With a deep understanding of the farming industry, the company sought a solution to integrate and optimize its operations.
Founded by Felix Weber, AG Business & Crop operates out of Ontario, Canada, and serves as a nationwide distributor for Wintex automated soil samplers. The company also provides drone sales, training, and servicing, helping farmers leverage technology to optimize their yields.
Weber’s journey began as a farmer, later transitioning into consulting before launching AG Business & Crop. His firsthand experience in the industry allowed him to identify gaps in precision agriculture, leading to a specialization in niche technologies that require expert support. By focusing on high-accuracy data collection, the company ensures that agronomists and independent consultants can make informed, data-driven decisions for better crop management.
“We understand the industry because we're doing it ourselves. We specialize in markets that require extra support and aren’t necessarily the biggest.”
Before: disconnected systems and costly software
Before implementing Odoo, AG Business & Crop faced several operational hurdles. The company relied on multiple software solutions that didn’t integrate well, making data management cumbersome.
Felix also explained that, as they were using too many different software programs that didn’t work together, support was a big issue, and costs added up quickly. As a small company, their budget was smaller—not just for software but also for implementing it.
"We initially used Salesforce for sales data collection, but due to cost constraints, we had to adapt the entry-level version in ways it wasn’t necessarily designed for. To fill the gaps, we relied on spreadsheets, which added complexity and risk. Upgrading to a higher-tier Salesforce package was too expensive, so we sought a more integrated solution. With Odoo, we’ve reduced our reliance on spreadsheets, streamlined our processes, and gained real-time access to critical data-all in one system”.
Odoo changed it all
“What drew me to Odoo was its modular approach—you’re not charged extra for every module you add. As the business grows, we can integrate new functionalities without constantly worrying about additional costs. You simply pay per user, making it a scalable and cost-effective solution.”
One significant improvement is in warranty tracking, where they can now monitor the entire lifecycle of a returned part. From verifying whether a client has shipped a product back to tracking its status with the manufacturer and ensuring a resolution, Odoo provides a centralized system that simplifies and enhances efficiency.
The integrated social media marketing feature in Odoo also caught their attention. By consolidating all social media posts into one platform, Ag Business Crop no longer needs to juggle multiple apps, saving time. Additionally, the ability to send targeted emails based on equipment ownership allows for more personalized communication with clients, enhancing engagement.
“Software can get very expensive, and it’s hard to make different systems work together. With Odoo, we’ve been able to collect and analyze information efficiently, helping us make the best decisions for our business,” Felix explained. By adopting Odoo, the company has also eliminated inefficiencies and enhanced productivity in two key ways:
- Integration & Accessibility: Odoo allowed AG Business & Crop to consolidate operations onto a single platform, ensuring seamless communication between departments and improving overall workflow.
- Cost Savings: The company significantly reduced expenses by replacing multiple disjointed software solutions with Odoo’s all-in-one system.
“The HelpDesk and targeted product updates streamline communication, reducing email volume while delivering more relevant information for the clients."
Coming up...
Looking ahead, AG Business & Crop plans to expand its services and continue optimizing its processes with Odoo. For instance, the company is exploring the potential of the training module, because the ability to centralize drone training content for equipment use is seen as a major advantage by the team. Also, by the end of the year, they plan to fully implement the Accounting app.
For agribusinesses looking to streamline their operations and reduce costs, Odoo provides an integrated solution tailored to the industry’s needs. AG Business & Crop’s success story highlights how the right technology can drive efficiency and growth, making it an essential tool for businesses navigating today’s agricultural challenges.
