Location/Region: Dublin, CA.
Industry: IT Consulting
Apps implemented: Accounting, Sales, Website, Purchase, Manufacturing and Inventory
Number of users: 2
Hosting type: Odoo Online
For small businesses, finding an affordable yet powerful business management solution can be a daunting challenge. Large-scale ERP systems like SAP and Oracle are often too costly and complex, leaving many small enterprises without an effective way to streamline their operations. That’s where Shin Innovatives comes in. With decades of experience in enterprise solutions, founder Bill Shin saw Odoo as the perfect fit to help small businesses gain access to the same operational efficiencies as large corporations, without the heavy costs.
Founded in 2018, Shin Innovatives was initially established as a financial instrument for Bill Shin and his family. However, with his extensive background as a senior executive consultant for Fortune 100 companies, including projects with Logitech and Nike, Bill recognized an opportunity to leverage his expertise to support small businesses.
His vision was clear: bring enterprise-level operational efficiency to businesses that traditionally couldn’t afford it. By using Odoo as the backbone of his consulting services, Shin Innovatives has been able to offer practical, scalable solutions tailored to smaller enterprises.
“I see Odoo as the perfect fit for smaller businesses, not only because of cost but also because of its flexibility. Even sole proprietors can configure their own systems with just some training, making it an incredibly powerful tool.”
The struggles of traditional business software
Before implementing Odoo, small businesses faced major challenges in adopting ERP solutions. Many relied on disconnected processes, manual data entry, and cumbersome legacy systems. Bill saw this firsthand in his projects, particularly in a winery and a nonprofit organization where he attempted to implement modern solutions. The biggest hurdles weren’t the business processes themselves but the resistance to change at the ground level.
Shin Innovatives explored multiple ERP alternatives. Bill had extensive experience with SAP, including its small business solution, SAP Business One. However, he found that Business One was fundamentally different from SAP’s core ERP offerings, making it an unappealing option. Oracle’s NetSuite, another competitor, was also too large and expensive for small enterprises.
"With SAP and Oracle, you’re forced to buy into a massive system and scale down. With Odoo, you start small and scale up. That’s the biggest difference, and that’s why it works for small businesses."
A smarter approach to business management
Shin Innovatives discovered Odoo through professional networking events in San Francisco, CA. Bill was drawn to its flexibility, affordability, and ease of use. Unlike traditional ERP providers that require extensive IT support, Odoo enables small business owners to configure and adapt their systems without needing a dedicated IT department.
Since adopting Odoo, Shin Innovatives has leveraged its capabilities to deliver practical solutions to small enterprises:
- Streamlined inventory management: Bill’s proof-of-concept projects focused on inventory-heavy industries, where he found Odoo’s Inventory module particularly effective. Odoo’s inventory system could be implemented, tested, and launched in just a few days, an unparalleled speed compared to larger ERPs.
- Data accuracy & business control: For small companies with fewer than ten employees, efficiency isn’t just about saving time, it’s about having accurate, centralized data. Odoo eliminates the need for paper-based workflows and manual data entry, ensuring that businesses have better control over their operations.
- Cost-Effective customization: Odoo’s open-source nature and Studio customization tool allow businesses to tailor the system to their needs without expensive third-party developers.
"With Odoo, you don’t need an IT department. Business owners can build, test, and deploy their system quickly, something that’s unheard of with traditional ERP solutions."
What is next for Shin Innovatives?
Bill Shin continues to focus on providing efficient, affordable solutions for small businesses. His approach emphasizes quick, high-impact projects (what he calls "quick kills") helping businesses implement low-cost, high-value solutions with minimal overhead.
Looking ahead, Shin Innovatives aims to expand its offerings to more small businesses that need structured, scalable solutions. The goal is not just to implement software but to empower business owners with the tools and knowledge they need to optimize their operations.
Shin Innovatives’ work with Odoo demonstrates how small businesses can leverage a flexible, cost-effective ERP to compete at a higher level. If your company is struggling with disconnected systems and inefficient processes, Odoo might be the perfect solution. Contact us today to explore how Odoo can transform your operations and drive growth.
